The announcement of an announcement of an announcement of an...

Okay, someone explain this to me. When a guy has been acting like a leadership candidate for weeks and weeks, and the media not only knows for certain that he's running, but when and where he's officially announcing it, what the heck does he still need to make the official announcement for?

If I were Brison at this point, I'd pull a rabbit out of a hat (or something even odder, like--I don't know--sing) just to keep the reporters from snoozing.